Marketing attribution for auto repair shops

See which ads turn into repair orders.

PRO ROI connects ad clicks, calls and bookings to the repair orders they turned into, so each shop sees what its advertising really earns.

  • Calls and bookings matched to real customers
  • Revenue from posted repair orders, not estimates
  • Return on ad spend for every channel

How it works

From the first click to the repair order.

PRO ROI follows each lead from the ad that started it to the money the shop actually collected.

  1. 01

    Ad click

    Google Ads, Local Services Ads and Facebook Ads clicks are captured on the shop website with their click IDs and UTMs.

  2. 02

    Call or booking

    CallRail calls and online bookings are tied back to the channel that produced them.

  3. 03

    Repair order

    Each lead is matched to a customer and their posted repair orders in the shop system.

  4. 04

    Return on ad spend

    Revenue is set against ad spend and fees, per channel, for any date range.

Reporting

One report the shop owner can trust.

Revenue, spend, customers and return on ad spend per channel, with every dollar linked to the repair order behind it.

Example reportExample figures
First RO revenue
$48,210
Spend + fees
$9,640
Return on spend
5.0×
Customers
37
Revenue by channel
Google Ads$27,400
Local Services Ads$15,900
Facebook Ads$4,910

Connections

Works with the tools shops already use.

Each connection belongs to one workspace and is kept separate from every other client.

Advertising
  • Google Ads
  • Local Services Ads
Calls and bookings
  • CallRail
  • AutoOps
Shop systems
  • Tekmetric
  • Shop-Ware
  • Shop Boss
Websites
  • WordPress (PRO Agent)
  • Website snippet

Control plane

Built for client workspaces. Each client's data stays in its own workspace, visible only to the people given access.

  • Remote Config

    Create site credentials and manage agent settings per workspace.

  • Attribution Events

    Capture UTMs, click IDs, referrers, organic source, and landing paths.

  • Connected Sites

    Keep every site, plugin, and snippet tied to its owning account.

See which ads bring in paying customers.

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